Saturday, July 21, 2007
2) When you are prospecting or networking and you encounter someone who could provide value to one of your customers, introduce them. Ideally the introduction you are making provides a potentially new customer for your client. Be careful you are not introducing a competitor to your service or product.
Wednesday, July 18, 2007
As I was writing my last blog about increasing sales revenue, I thought about how important it is to maintain a healthy relationship with your existing customers. Again, existing customers are the lifeblood of your company's revenue. I know from personal experience as well as from reading various business books that the costs of a new account are significantly higher than the costs associated with fostering an existing account. This reinforces the importance of nurturing your existing accounts and doing everything possible to preserve them.
Think of the value from:
1) Being able to reference a healthy account when you are prospecting.
2) Knowing you have a steady flow of business.
3) Having an exclusive relationship and the credibility it provides you.
4) Receiving word of mouth referrals and public relations.
As a good friend once put it to me, the value of a customer is paramount.
Tuesday, July 17, 2007
1) Increase the price of your products or services to your existing customer base
2) Introduce new services or products to your existing customer base
3) Develop new buying relationships within your existing customer base
4) Increase your customer base by adding new customers
In my experience the first three listed above are easier and quicker to achieve versus building new business. I believe there is a correlation between working within your existing customer base and the adage, 80% of your revenue comes from 20% of your customers.
Saturday, July 14, 2007
Another tip is to pad your meetings. Unfortunately when you are in management you do not call the shots and are subject to meetings that run over their scheduled time because upper management has the same problem. Pad extra time to your meetings so if they run over you do not throw your entire day off. If you find you are done on time this is some extra time for you to catch up on email, voicemail or start on projects early. Another reason to pad is you cannot control everyone else’s time. Adding 15 extra minutes to scheduled meetings gives you some cushion if someone else is late. If you pad you will be able to start your next meeting on time and not be late. This can help maintain a professional appearance to prospects, potential employees and co-workers.
There are many tips that can help with managing your time. The above tips I believe are the most important in a management position and can make an immediate impact in your daily routine. You need to control your availability and schedule activities that you are responsible for. You need to carry this over to meetings with your employees so you send the message that you value their time as well as your own. I.e. schedule reviews and team meetings – don’t do them on the fly.
My last word of advice on this topic: If you are saying to yourself, "I have tried this and it does not work" or "my job is different and I don’t have time to be in the office", then you probably did not stick to it long enough or you did not customize it until it fit your needs. One common negative reaction to installing this into your work routine is your employees will not embrace it with open arms. Your employees are used to your current behavior and change disrupts their workday if they don’t see value in it. Take 20 minutes and have a team meeting explaining what you are going to do and how it will benefit your employees and yourself.